eCommerce Shipping

How to Build a Steller Post-Purchase Experience with a Branded Tracking Page

  Jul 01, 2024  

Modern buyers expect a proactive and user-friendly experience from when they land on your eCommerce website to when they receive their products. They expect simple navigation and a straightforward checkout process.

They expect fast and free deliveries. As soon as they place orders, they get excited to know when their package will reach them. And they expect easy-to-access tracking for their orders. 

On average, a buyer visits a tracking page 3-4 times, which is an excellent opportunity to engage and create a long-lasting experience with them. Offering a branded tracking experience is a great way to enhance their post-purchase journey. Read on to learn all about the branded tracking page and how to avail yourself of the benefits of this feature on the RapidShyp platform!

Benefits of a Branded Tracking Page for eCommerce Businesses

Creating Brand Identity

Integrating your brand’s distinct elements—such as the logo, colour scheme, and messaging style—into your tracking page creates a cohesive brand experience. This consistency helps keep your brand at the forefront of customers’ minds beyond their initial purchase, enhancing brand recall and reinforcing a positive perception of your business. As a result, your brand is seen not just as a product provider but as a reliable part of the customer’s purchasing journey.

Enhancing Customer Experience

Offering real-time tracking information keeps customers informed about their purchases, significantly reducing the anxiety that comes with waiting. This transparency transforms the customer experience from one of uncertainty to clarity. Adding interactive features like live chat or FAQs to the tracking page can further enhance the customer experience by providing immediate answers to inquiries, making the tracking page a dynamic customer service tool.

Increasing Customer Retention

A branded tracking page plays a key role in building customer trust. By providing a professional and personalised post-purchase experience, you’re fostering a relationship rather than just completing a transaction. Each timely update and branded interaction strengthens customer confidence in your brand, promoting repeat purchases. Customers are more likely to return to a brand that offers a reliable and enjoyable post-purchase experience.

Upselling and Cross-Selling Opportunities

Embedding promotional content, such as special offers or new product announcements, into the tracking page transforms a routine check into a potential shopping opportunity. By suggesting products related to their purchase history, you create a tailored shopping experience that can lead to additional sales. This approach also enhances the customer’s view of your brand as attentive and customer-focused.

Gathering Valuable Insights and Feedback

A branded tracking page can also be a valuable tool for gathering feedback and data, offering insights into customer behaviour and preferences. By analysing these interactions, you can identify areas for improvement and tailor future marketing strategies. This data-driven approach supports better product development and enhances overall customer experience.

What to Add to Your Tracking Page?

Incorporate these elements into your tracking page to enhance customer satisfaction and potentially increase conversions by up to 20%.

Brand’s Logo

Including your brand’s logo on your tracking page serves multiple purposes. Firstly, it reinforces your brand identity and keeps it at the forefront of the customer’s mind. Many logistics partners do not offer sellers the ability to customise tracking pages, but with platforms like RapidShyp, you can easily add your logo. This signals to customers that you maintain control over the delivery process and strengthens brand recognition, fostering a stronger connection with your audience.

Order Status

Providing detailed order status is crucial for keeping customers informed. Simply displaying the estimated delivery date is not enough; customers need to know the current status of their order at all times. This transparency helps reduce anxiety and builds trust. RapidShyp’s tracking page allows customers to view both the estimated delivery date and the current status of their order, enhancing reliability and customer satisfaction.

Product Banners

Add product banners and links to turn your tracking page into a marketing tool. As customers frequently check their tracking status, this presents an excellent opportunity to showcase related products or special offers. Industry experts note that customers often engage with tracking pages post-purchase, making this an ideal moment to drive additional conversions and improve customer satisfaction.

Support Information

Including your support contact information on the tracking page demonstrates your commitment to customer service. This accessibility helps establish trust, as customers appreciate knowing they can easily reach out for assistance. RapidShyp’s customisable tracking pages enable you to add customer support details, further solidifying customer trust and loyalty.

By integrating these elements, you can create a more engaging, informative, and customer-centric tracking page that enhances the user experience and supports your marketing and operational goals.

How to Create a Customised Customer Tracking Page

Choosing the Right Platform and Tools

The first step in creating an effective branded tracking page is selecting the appropriate platform. When evaluating tracking page tools, consider their compatibility with your eCommerce platform, user-friendliness, customisation options, and the level of support available. The chosen tool should meet your business’s specific needs, whether you’re a small startup or a large enterprise. Additionally, ensure the tool is scalable to handle increasing demands as your business grows.

Integrating Brand Elements

After selecting the platform, integrate key brand elements such as your colour scheme and logo to maintain visual consistency and enhance brand recall. The language used on your tracking page must reflect your brand’s tone and messaging—whether professional, friendly, or quirky—and align with your main website. Utilise the customisation features of your selected tool to match the layout, fonts, and other design elements to your website’s overall aesthetic.

Incorporating Essential Features

Consider the user journey on your tracking page. It should be intuitive, easy to navigate, and provide all necessary information at a glance. Incorporating user-friendly elements like search bars, filter options, and clear calls-to-action can significantly improve the customer experience. Essential features to include are:

  1. Real-Time Tracking: This crucial feature provides customers with up-to-date information on their order’s status.
  2. Customer Support Link: Include direct links or contact information for customer support to address queries promptly.
  3. Interactive Elements: Adding features such as FAQs or a chatbot can make the tracking page more interactive and helpful.

Testing and Optimization

Conduct thorough testing before launching your tracking page to ensure it functions well across different devices and browsers. Pay attention to loading times, responsiveness, and any glitches that might impact the user experience. After the launch, continuously collect customer feedback and analyse user interactions with your tracking page. Use this data to make informed decisions for further optimisations and updates.

The Bottom Line

In an era where customer experience is paramount, branded tracking pages have emerged as a powerful tool for enhancing the post-purchase journey. By offering customisation, transparency, personalisation, and engagement, these pages create a seamless and branded experience for customers. Implementing branded tracking pages can improve customer satisfaction, boost brand loyalty, and drive additional sales. As eCommerce grows, investing in branded tracking pages has become necessary for businesses looking to differentiate themselves in the competitive market.

Pragya Gupta is a content marketer with over 7 years of experience in writing, content strategy, and PR. At RapidShyp, she’s involved in research, editing, and writing for the blogs, reports, shipping encyclopedia and other brand assets.

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